Green (circular) economy and sustainable trade

Green (circular) economy and sustainable trade

Greenovation believes that sustainability cannot be achieved while valuable resources and materials are leaking from our economies. Today the demand and competition for limited and sometimes scarce resources continues to increase, while pressure on resources is causing greater environmental degradation that threatens our well being.

“Take-Make-Consume and Dispose” has been the traditional pattern of our economy development and growth since the start of the industrial revolution, a linear model based on a false assumption that resources are indefinite, cheap to source and easy to dispose. We can benefit economically and environmentally from making better use of existing resources.

Green and circular economy systems keep the added value in products for as long as possible while turning the minimized waste into another useful resource. This means reusing, repairing, refurbishing and recycling existing sources and products and aiming to look beyond waste and close the loop of the economy. Using resources more efficiently will also bring new growth and job opportunities. Only in the EU, better eco-design, waste prevention and reuse is estimated to bring net savings for businesses of up to EUR 600 billion, while also reducing total annual greenhouse gas emissions. Furthermore, additional measures to increase resource productivity by 30% by 2030 could boost GDP by nearly 1%, while creating 2 million additional jobs.

Greenovation understands that any transition to a more circular economy requires changes throughout value chains, from product design to new business and market models, from new ways of turning waste into a useful resource to change in consumer behavior. This is challenging and implies a drastic change and innovation not only technologically, but also in organisation, society, finance models and policies. Greenovation together with its partners offers a multidisciplinary team of expert from environmental engineers and product designers to market and finance experts and social scientist to assist clients with their move towards a greener and more circular economy.